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About Us


Marketing Administration is a company with considerable experience in internet marketing and SEO (search engine optimization). We assist clients with search through the development of internet directories and social networking. Our directories are designed to enable similar interest groups to find one another by means of vertical segmentation or, in other words, allowing the directories to link businesses and customers within a very specific market and to focus on specialized needs. This allows marketing budgets to be focussed on the right type of clients.

We are offering an exciting range of internet city directories, which are focussed on cities with a population of over 100,000 throughout the United States. Such directories combine the advantages of traditional directories such as human input, because the relevancy, accuracy and informational work is checked before listing, with electronic versions, as they provide more relevant search results than a search engine because it has fewer resources to dilute the results. Plus directories are action oriented, as it requires an active audience looking for specific services or items rather than browsing and finding something by chance.

City directories help to provide a higher profile to local businesses with more targeted geographical traffic and increased customer focus as this is intensified by location and creates better sales conversion rates. The intention is to promote the local economy and local business. This will provide faster response times to clients and would be more environmentally friendly due to geographical proximity of client to business and the use of a paperless directory. It is also a good way of introducing businesses to each other based on area or region meaning that with a localised, complementary, cooperative business system in place there is a local source of competitive advantage.

The directories work particularly well for SME's (Small Medium Sized Businesses), as these tend to be specific to an area by their very nature. However, larger scale organisations looking to gain a foothold in a certain area may find this type of service ideal. They are also very easy to use because in order to obtain meaningful search results you normally only have to enter the type of business and location.

Our directories provide links to client’s web sites improving SERPs (Search Engine Results Performance) and SEO (Search Engine Optimization). Such links are invaluable in raising business profiles. They also overcome one of the main problems of the traditional book format, which is predetermined: internet directories offer more space, greater interaction and better functionality. You can have a map, add the company logo, link to your social networking sites, offer vouchers and improve perception with photos.

If you are interested in working with us please go to the “Register” section at the top of the Home page and complete the on-line form. We would be delighted to be given the opportunity to promote your business in the areas where it makes most sense to you assisting with a locally driven, customer focussed marketing strategy.